This presentation will introduce the power of the iPhone and demonstrate how easy it is to use this power to create exciting and truly innovative applications. Examples of impressive use of interaction technology with the iPhone will be demonstrated, and yet untapped potential discussed.

The iPhone is steadily gaining new interaction capability with every new version Apple releases. The iPhone 3G added Assisted-GPS and 3G internet connectivity. The iPhone 3G S is now bringing a magnetometer (digital compass), higher resolution digital camera, VGA video camera, faster hardware and more memory into the hands of consumers. Combine all this modern input technology with an equally impressive set of output technology, including video, audio (speaker, headphone jack, Bluetooth), force feedback and internet connectivity, and there is no other device on the market with such huge potential in such a small form factor.

The iPhone SDK is free and allows anyone with a Mac to tap into this potential. There are plenty of apps waiting to be created, and this presentation aims to get people excited about app development and to get their ideas off the ground.