it@cork

TOTEM and The Tannery strike GOLD at the Irish Design Oscars

TOTEM Visual Communications won a gold award for web design at the Irish Design Effectiveness Awards [IDEAs] in the Westin Hotel in Dublin last Friday, for its work on the Tannery Restaurant and Cookery School’s website.The IDEAs are viewed among design practitioners as the industry’s Oscars.

The awards are an all-island competition, open to any firm whose core business is branding, visual communications or new media. The IDEAs reward design projects that deliver measured financial returns through the design process alone.

TOTEM’s Managing Director Colin Byrne says the award is all the more satisfying because it was won against stiff competition from across the island of Ireland.

'The award is fantastic as it is highly recognised nationally.  The essence of the award is about how effective the design has been for the client, in this case the Tannery Restaurant and Cookery School.  Seventy five percent of the marks are down to effectiveness; meeting the goals that were set out at the start of the campaign.  Twenty five percent is for aesthetics.  So it really is down to how the design has performed and added to the bottom line for the client'.

Equally important is the distinctive look-and-feel of the site which stays true to the understated elegance of the Tannery brand. The pleasing colour-palette and contemporary typography go hand-in-hand with the design aesthetic of the Tannery's Restaurant, Townhouse, and Cookery School interiors.  When combined with gorgeous food photography, the website gives users a tantalizing taste of what the Tannery offers people who truly love food.

Máire Flynn – Owner & General Manager of the Tannery says the benefit of TOTEM’s work is tangible.  'We are delighted with the design of our new website, as it reflects the Tannery's brand and offering to an online audience.  But we wanted our website to be more than just an online brochure for our services.  Now I see that it can drive revenue growth, cut costs, and measurably impact our bottom line.  I’m looking forward to taking our online growth even further in the coming year'.

See the site for yourself at www.tannery.ie